The Secrets Of Value Based Marketing To Increase Your Conversions And Position Yourself As An Authority Online

Today I want to show you how to position yourself as an authority online, head and shoulders above your competition and increase your conversions by practicing value based marketing. It’s a way to sell without really selling and it’s a MUST strategy to adopt. If you want to succeed online and become top earner, pay very close attention to the video below. 
The old way of marketing where you send people directly to a sales page is pretty much dead. People are more sophisticated today then even and they want to get quality information, they want value and they want to connect with you and see that you are REAL and you have a nice online and social media PRESENCE and you are a figure of authority, before they will buy from you. People love to buy from experts they know, like and trust. 
Think about this: Who would rather buy from?
Person A)  Who sends you straight to a sales page for a product that claims to solve your problem…

Person B) Who shows you and demonstrates and teaches how to solve your problem for FREE and then offers you a product or service that helps you solve your problem faster, better, cheaper, and easier….
Of course person B right? Why? Because he actually provides value and shows you how to solve your problem without asking for money. Now you need to do it in the right way because if you give away everything and solve the problem comprehensively, there will be no reason to buy from you. 
If you want to learn how to do value based marketing this is a great resource.

The Highest Form Of Influence: Value Demonstration

Here is a breakthrough idea for you: Demonstrate that you can help people by actually helping them.
What a concept right. It might sound simple but trust me most people don’t do it. Most people want to extract all the money they can from you without providing any value.
They just send you to a sales page and try to get you to buy right away. It doesn’t work. 
If you can show them how they can get instant results even small victories for free, now you won their TRUST and they will listen to you, because you are coming from a place of service. 
So here is your job: Create content that helps your audience get what they want for free and offer your products as a solution to doing it faster, cheaper, better and easier. 

Results In Advance: 

This is called “Results In Advance Strategy” that I originally learned from Frank Kern and now popularized by many smart marketers online. 
People want to get immediate win, something that will help them right away to solve their problem. 
Think about this: What does my audience need to know and believe BEFORE they buy my core product or system? 
Then educate them on what they need to know and what they should believe in! 
Everyone starts at one point with a specific problem they want to solve. Then they have a desired result. 
In different niches people have different desired results. For example in home business niche people want to learn how to generate more leads, how to make more money, how to sign more people into their business, how to create more residual income. In weight loss niche people want to learn how to lose weight and be healthy. 
Here is what Results In Advance Strategy says: Help people overcome obstacles and move towards their desired result for free, and position your offer as the best way to reach the desired result quickly and easily. 
They have things that hold them back in their mind to get to desired result. How can you educate them in a way so that they will learn a lot from you and get an immediate gratification but still will be clueless or lost in trying to change their life or apply the full solution by themselves? 

3 Ways To Sell With Value Based Marketing 

– Teach people what to do, and sell them how to do it. 
– Teach people how to do something, and sell them what they can do.
– Teach people what to do, how to do it and sell the solution to do it faster and easier. 
This is profound. The more value you provide the more people will TRUST you and listen to you. 
But again it has to be very strategic type of content. Where you build authority, credibility, share your story, build trust, help them solve a problem in some way, overcome their inner objections before they even show up and raise their belief level. 

Position Yourself An An Authority Online 

If you want to stand out from all the noise and competition than you must brand yourself online. 
This is what all top earners online have in common:
1. They brand themselves first. 
2. They focus on building an email list
3. They use their own branded sales funnels.
Commit right now to yourself that you are going to become an authority and expert in the marketplace.
One of the first steps in doing this is having your own branded blog. If you don’t have a blog you don’t really have an online presence. 
Your blog is the place where you will keep inviting your followers, subscribers and everybody to give value and learn more about you, your story and what you offer and how people can work more personally with you.
It used to be hard and a big hassle to setting up your blog. Nowdays it’s super easy to do with MLSP Sites you can create professional blog in minutes and learn everything about blogging and branding right away.  

Create A Lead Magnet 

So basically what you are doing is you are create a piece of value that solves a specific problem for your market that is offered in exchange for an email address.  That is called a lead magnet.
You are attracting your leads, your prospects like a magnet because you give them something that they really want, valuable training. 
Create a lead magnet that helps your audience get what they want for free, and offers a paid solution to do it faster and easier. 
Create something that is congruent with the next offer. So if they like your lead magnet they will definitely want to buy your offer. 
What kind of value you can create for your lead magnet? 
– Video Tutorials 
– Free Cheat Sheets
– Free Reports
– Audios
– Webinars 
I’m not going to get into lead magnet training right now in this post. We’ll talk about lead magnets at another time. Let me know in the comments below if you want me to cover more training and what are your takeaways.   

More Training For You: 

Hope that you are going to do more value based marketing If you got value feel free to comment below and share with your friends. 








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About The Author

Vitaliy Dubinin

Vitaliy Dubinin is inspiring and empowering thousands of regular people to leverage the Internet to build a 6-figure income and win their FREEDOM in life. Vitaliy is an entrepreneur, mentor, father and speaker living in Israel with 2 kids. He is traveling 5-7 times a year all over the world and his vision is to FREE 1,000 people per year to live life on their terms. In his free time Vitaliy loves to play table tennis, chess and have with his family.


  • Gomer Magtibay

    December 17, 2015

    If Albert Einstein is living today and reading your post, he may be smiling today. Because, he said, “Try not to become a man of success, but rather try to become a man of value.”

    You are a man of value here, Vitaliy! 🙂

  • Maria Rybka

    December 15, 2015

    I have been working on this for a few months now. I have a lot to share and my main focus will be on teaching this year to others!

  • Lynette Bledsoe

    December 15, 2015

    Thanks Vitaliy I definitely agree with providing value to the marketplace will always beat the sales marketing method

    • Vitaliy Dubinin

      December 15, 2015

      Absolutely Lynette you get it 🙂

    • Julie Syl Kalungi

      December 17, 2015

      I definitely agree with Lynette on this.
      Vitaliy you have broken the secrets of value based marketing down pretty much for an 8th grader to understand. And you are always providing value in the marketplace. You rock bro.

  • Heather Cameron

    December 15, 2015

    Thanks for the great blog post Vitaly! Really helps to set in how important it is to provide value

    • Vitaliy Dubinin

      December 15, 2015

      it’s the fundamentals of building an online business, value.

  • Ron Deering

    December 15, 2015

    What a great post Vitaliy…. I love the whole concept of value based marketing… thanks for sharing

  • Dr. Lisa Thompson

    December 15, 2015

    Love this concept Vitaliy – Results in Advance Strategy – begin with the end in mind…Brilliant!

    Dr. Lisa

    • Vitaliy Dubinin

      December 15, 2015

      Thank you Lisa, this is a powerful principle, begin with the end in mind!

  • Philip Lapinski

    December 14, 2015

    This is great stuff here Vitaliy! Value is so crucial if your value isn’t very good chances are your results aren’t good!

  • Tara Woodruff

    December 14, 2015

    Brilliant Vitaliy!Results Upfront, Value Marketing Will Always Win over The High Pressure Sales methods 🙂 Thank you so much!

    • Vitaliy Dubinin

      December 15, 2015

      No high pressure sales methods in my world 🙂