Do you know that 20% of your marketing efforts bring about 80% of the results? If you read the book 80/20 Sales and Marketing by Perry Marshall he argues that this rule applies to every single part of your life and your business.
If you dig a little bit deeper you will find that 20% of the 20% of your efforts will bring you 80% of the 80% of your results which 64% of your results, now that’s really mind boggling don’t you think?
If you’ll focus most of your time on those 4% of the actions and eliminate, delegate, outsource 96% of the rest you will create massive leverage in your business. Now another example is 20% of your customers will bring you 80% of the revenue and 4% of the customers will bring you 64% of the revenue. I have some customers who brought me over $10K in revenue. The rule applies.
Today I want to share with you specifically how this rule applies to your ADDING VALUE in the marketplace and growing your influence.
How The 80/20 Rule Will Help You Build A 6-Figure Online Business
So when it comes to providing value in your marketing communications, like on your Facebook fan page, on your Instagram, inside your emails etc, you want to add value 80% of the time before you directly ask for the sale.
It’s the law of reciprocity, when you come from a place of service and adding value, your audience will love when you are going to offer them something cool that they need.
If you read the book Jab, Jab, Jab, Right Hook by Gary Vaynerchuk he talks about the same concept, 80/20 rule. Jab is the value that you provide and Right Hook is when you ask for the sale.
It doesn’t mean that you can’t provide value and sell at the same time, because you absolutely can and should.
Well written blog post, well produced video, well created webinar are providing massive value and sell at the same time. More in a subtle way a lot of the times though. In very attractive kind of way. It goes beyond the radar, people don’t perceive it as selling.
You gotta be selling all the time, no matter what you are doing, are selling yourself. With every word and every piece of communication you are selling yourself.
However what I’m talking about here is the cycle of adding value and creating goodwill with your audience and they will love you for it.
So most of the time your emails should be about something of value you give them without asking for anything. Now if they buy it’s awesome but if they don’t buy no big deal you are winning their trust and they will buy when you send them more direct type of offer.
More on the 80/20 rule you can find here:
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