It’s not enough to just create an amazing blog post with all this great valuable content that you put your time, effort and sweat into creating if very few people will actually see it. You need to promote your blog posts aggressively and this post I’ll share with you a couple of ideas how to do it.
If you are using your blog to generate leads for your business and to brand yourself online than you need to promote it. Now some people use their blog just to connect with the people on their email list and that’s fine too, but I suggest you do both.
Hopefully your blog is set up right for lead generation otherwise it will be a total waste of time. You have your lead magnet in place, you are clear on who your target market is and what are their problems, and you are dialed in on your branding and messaging and you have many ways for people to opt-in to your list – Inside the blog posts, pop ups, sidebar, home page, footer, etc.
DIS #304 – Different Strategies To Promote Your Blog Posts
If you don’t have your blog set up yet and you want professional blog with everything you need to generate leads and help A-Z I highly recommend to use MLSP Sites
1. Share It On Your Own Social Media Profiles
The quickest and immediate thing you can do to promote your blog posts is to share it on your own social media profiles. Share it on your Facebook profile, Google Plus, Linked In, Twitter, Instagram, Pinterest. There is a plugin called Digg Digg that you can use to quickly do that, or SumoMe, there are tons of them.
Go and create and image with Canva.com and put it on your Instagram letting people know you have made a blog post and driving people back to your blog.
2. Share It In Different Social Media Groups
There are ton of Facebook Groups, Google Plus groups and even Linked In groups that are in the niche and will gladly get your content. The key is being consistent. You will get noticed because there are much more people who are spamming those groups than people who are providing value.
3. Share On Blogging Syndication Tribes
A lot of the bloggers realized that it’s going to be beneficial to everybody to comment and share on each other blogs. When someone comes to your blog and it’s brand new and there are ZERO comments, it doesn’t add much to your credibility, authority and social proof. But when you come and there are 20 comments and hundreds shares then you are more likely to engage with the post too.
So it’s kind of a collaborative effort, you comment and like and share on other people’s blogs and in return a lot of bloggers will comment, like and share your posts.
Thus you can tap into for example to the twitter followers of those people who share your post on twitter and increasing your blog traffic.
Some tribes are private so if you would like to be added to different syndication groups, let me know on Facebook here.
4. Create A Video To Promote Your Blog Post
This is very effective and fun, shoot a video and talk about what you shared in the blog post and get people curious and a call to action to visit your blog.
So it can be very short 1 minute video even and then upload it to YouTube and Facebook fan page or profile, and other sites that allow you to upload their videos in the niche.
It can be direct to camera video or recording the screen type of video.
5. Create A Facebook Ad To Your Blog Post
This is a little bit advanced strategy but it works extremely well. Facebook loves blog posts and value that you advertise.
So you can write an ad or record a video and put a link back to your blog, make sure that you provide value on your post and that you are within Facebook Advertising Guidelines or they will quickly shut down your account.
Then you can target your fans, your email list and event people who just visited your blog, this is called retargeting.
6. Send An Email To Your List To Promote Your Blog
This is a must, if you are writing a blog post then make sure to send an email to your list letting them know that you created an awesome content for them.
This will be an immediate surge of traffic for your blog. This is a way that you build trust and credibility and authority with the people on your email list, regardless of how you generated the leads, always keep people back to your blog.
7. Doing Search Engine Optimization (SEO) On Your Blog Posts
Now this is something I don’t like to do personally cause I don’t like to mess with the keywords and optimize every word, I’m writing for humans. However it may be a mistake, cause I know a lot of people are bringing a lot of traffic from Google when people are searching for particular keywords and those are very targeted people.
For me it’s just too much time and hassle. You don’t only need to optimize your content itself for SEO, but you need to use additional methods and strategies to promote your blog post in different ways to have it ranked. But if you do it right, it’s a great way to promote your blog and get quality visitors coming to it daily.
“I help Internet Marketers Generate More Leads, Produce More Profits & Build A 6-Figure Business From Home! ”