What is the right balance between providing value, branding and direct response selling? To build a 6-figure online business there is no doubt that you need to BRAND yourself and educate your prospects and provide value, but if that’s the only thing that you do and you never make call to actions to buy then you will go broke. On the other hand if you only focus on making sales and offers you will go broke too because people hate to be sold constantly.
Marketing is first and foremost EDUCATING your target audience about how they can solve their problems. In my niche people want to GENERATE MORE LEADS for their online businesses, they want TIME FREEDOM to be able to travel the world, spend their days as they like with their friends and loved ones and MAKE RESIDUAL INCOME while they sleep.
So I’m constantly educating people trough my videos, blog posts, webinars, social media posts and emails about how to live a life of freedom and leverage the internet, how to sponsor more people into your network marketing business, how to generate more leads, how to earn more affiliate commissions, how to create more leverage, how to brand yourself better etc.
So yes to succeed online you need to become a thought leader in your niche. Because if your marketing message is constantly about BUY MY STUFF, BUY MY STUFF people will get upset with you and stop listening to you and here is why.
Watch my 6-Figure Builders Show #346 to learn about a concept called relationships bank account and how it can help you build a 6-figure business online.
Think of your relationship with customers as a bank vault
Some marketers view customers as an unlimited bank vault that they can constantly make withdraws from, but you need to understand that the bank vault is actually empty at the beginning of the relationship. People do business with people they KNOW, LIKE and TRUST and in the beginning they don’t know you and they don’t trust you yet.
It’s up to YOU to build TRUST and GOODWILL with your customers BEFORE asking for the sale. Read this AGAIN. There are numerous ways to apply this.
Think about it this way, the bank doesn’t give you money when you set up a bank account, and the same thing is true of your customers.
Too often what happens is we are constantly bombarding our prospects with offers and we are in withdrawal mode instead of focusing on making deposits. If the vault was empty in the beginning and you withdraw, you go into negative.
You need to be VERY aware of this. What is the balance between giving and asking for the sale and can you combine them?
BRANDING and PROVIDING VALUE will make deposits into your relationships bank account with your prospects.
SELLING will make withdrawals from your relationships bank account with your prospects. Any time you ask someone to buy something you are making a withdrawal. Too many withdrawals and you can break customers trust.
NOW IT DOESN’T MEAN YOU DON’T NEED TO BE ASKING FOR THE SALE! NOTHING IS FURTHER FROM YOUR SUCCESS ONLINE. IF YOU ARE SOLVING PROBLEMS THROUGH WHAT YOU ARE PROMOTING AND PROVIDING VALUE, PEOPLE LOVE TO BUY BECAUSE THEY WANT TO SOLVE THEIR PROBLEMS QUICKLY AND WITH LESS EFFORT.
And if you OVERDELIVER on your promises after they bought, your relationships bank account can actually grow.
If you want to learn how to provide MASSIVE value into the home business marketplace and BRAND yourself online and become a leader then I highly recommend that you set up your account with MyLeadSystemPro. It’ll provide you all the necessary tools and thousands of hours of training on real-time what’s-working-now online marketing strategies to help you generate leads and make more money in your business, whatever your business is.
I see so many people who are blogging and doing videos and providing value but they are broke and not make any money. There is a balance there.
You can’t really separate branding and selling completely, I’m just trying to illustrate a point.
Because when you are branding and providing value, you are actually SELLING YOURSELF AND WHY YOUR PROSPECTS SHOULD PAY ATTENTION TO YOU AND CONSUME YOUR MESSAGE AND FUTURE MESSAGES.
Attention of your prospects is the RAREST commodity today. With all the distractions and options people have VERY LITTLE attention spans. So even when you provide FREE VALUE, it should be AWESOME cause you are buying people’s time and you don’t want to waste it.
I talk more about the relationships bank account in my other blog post Is Money Really in The List?
A good rule of thumb is you want to provide value 80% of the time while directly offering something 20% of the time. However sometimes it’s not easy to put clear border lines between promotions and offers.
Ask yourself: Would you give $1 to a stranger? Your willingness to give the $1 depends on who is asking. For example if a person in a suit asking for money for phone conversation it’s different then a drunken homeless men. What if the amount this person asked is $1,000? Would you give? What if it was your best friend you trusted? You’ll at least consider it right.
Facebook and Google have been successful because they realize that their customers are not the advertisers, but the viewers. If viewers complain about your advertising they don’t care how much money you spend on ads, they will shut you down.
How To Make Deposits Into Your Customer Relationships Bank Account With Marketing
1. Provide Entertainment and Make Them Laugh – whenever you can tell a personal story, tell a joke, share something unique orcome from a fun angle marketing your products, your prospects will appreciate it and it will build trust fast.
2. Make The Feel They Are A Part Of Something – When people can identify that you have a VISION and you are going places and there is a MOVEMENT and you are inviting them to be part of something BIG, and there is a group of people that will be there for them, they want to be part of this vision.
That will help you create loyalty, like Apple fans are loyal to Apple.
I’m part of a FREEDOM MOVEMENT with my team Pipeline Prosperity Alliance. We are committed to help at least 100 families every year to become FINANCIALLY FREE and make at least $10K a month leveraging the Internet. You can find more about how you can be part of my mentoring group and our Alliance by watching this video.
3. Be authentic and take a stand – let people know what you‘re about so people can know if they want to be a part of it.
Make a list of all the things that you believe in, your values, what you stand against, what you won’t tolerate, your stories, your identities. That will help people IDENTIFY with you.
4. Deliver actual value in advance – Give people content that they want, something useful before you ask for the money.
Actually provide value, actually teach people how they can solve their problems.
When people see you as a leader and teacher and you are there to help them, they will want to buy from you and go deeper with you.
Don’t be afraid to teach your best stuff. I’ve seen countless times that people provided massive value on their blogs for free and they they charged money for teaching the same stuff, but in a more organized way!
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