6 Powerful Identities To Adopt To Take Your Business And Life To The Next Level

The most powerful force in the human personality is being consistent with how we DEFINE OURSELVES. On today’s episode I want to talk to you about your core identity, how have you been viewing yourself? When you change your core identity, you change the actions you are taking and you change your life. 

I want to share with you 6 very powerful identity themes to adopt in order to move your online business to the next level, however you define your next level. I learned it from Brendon Burchard one of my biggest mentors in the world by going through his new Oprah course – Your Next Bold Move. 

Identity #1 – DESERVING

Do you feel deserving of love, joy,  abundance, happiness? prosperity? Do you feel that you are worthy of success? 

So many people don’t and I didn’t for a long time and that’s why I didn’t really had abundance in my life. I thought of myself as LESS OF, and not deserving the good things in life. 

If you don’t feel that you are worthy of good things in life, you will not put yourself out there to try new things. 

The reason why I took $30K+ in loans to invest in myself and my online business is because I felt that I’m worthy to receive the guidance and invest in myself so that I can create the life I want.

Now I travel 5-7 times a year to USA and Europe to attend business and personal development seminar and for pleasure and earn 6-figure income online, while before I was stuck at low paying jobs of $6 – $12 per hour and going nowhere in life.  

Say to yourself – I deserve happiness now, I deserve abundance now. Then the universe will open up for you. It doesn’t mean that it will fall from the sky for you. 

Feeling that you deserve and feeling entitled are 2 very different things. You will need to put in the work and effort required of course, but you need to feel you are worthy of your new life. 

Identity #2 – READY 

Are you ready for a change? Are you ready to take the next action? Are you ready for real growth? Are you ready for a breakthrough?

Do you say to yourself “It’s MY TIME”?

Are you ready and are you committed?

If you hold back and wait until the perfect conditions and circumstances arise, then you will lose. 

The person who believes he is ready wins the race.

Identity #3 – CAPABLE

Do you feel that you are capable, that you competent and you have the knowledge, skill, talent and ability to accomplish your goals and your dreams?

Are you confident in yourself and you say to yourself “I GOT THIS”. I can figure things out. I can do this.

If you don’t, then go and STUDY, do the work. Read the books, buy the training, interview other successful people.  One of the best places to go to develop your online skills to build a profitable online business is right here

Identity #4 OPEN

You are open to learning, to new opportunities and to feedback? Are you open to guidance and mentorship and coaching? Are you open to new ideas and try new things? 

Are you okay not knowing all the answers and you don’t get defensive on the learning journey?

Have an open mind to keep learning and growing. on out team Pipeline Prosperity Alliance we always encourage people to GROW every single day. Do you have a growth plan?

Identity #5 PERSISTENT

Are you persistent? Are you showing up daily to your business and doing what you need to do to accomplish your goals? 

It’s so easy to give up. So easy. But you know that those people who are persistent get all the rewards in life. 

Do you feel like you have been a persistent person throughout your life? 

Do you say to yourself “I’ll keep trying until I achieve my dream even when it’s hard”

You gotta be willing to struggle through difficulty, uncertainty, chaos, and rejection. 

Never ever quit. I had many reasons to quit and give up. But if you read my story I persevered and was persistent and now I’m earning money from the Internet and making a different in so many people’s lives. 

Identity #6 ROLE MODEL

This is the most powerful identity theme. Do you see yourself as a role model—for your kids, your neighbors, your community, your team members.

People are paying attention and they are watching your energy and your actions. 

Do you want to be a positive role model and leader for others?

Your team will do what you do. They will get inspired by your actions. 

Hope that you are going to adopt those identity themes to yourself. If you got value feel free to comment below and share with your friends. 








Vitaliy Dubinin’s Blog

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About The Author

Vitaliy Dubinin

Vitaliy Dubinin is inspiring and empowering thousands of regular people to leverage the Internet to build a 6-figure income and win their FREEDOM in life. Vitaliy is an entrepreneur, mentor, father and speaker living in Israel with 2 kids. He is traveling 5-7 times a year all over the world and his vision is to FREE 1,000 people per year to live life on their terms. In his free time Vitaliy loves to play table tennis, chess and have with his family.


  • Brian and Felicia White

    December 16, 2015

    Incredible post Vitaliy! These identities to adopt in order to take your business to the next level are so important. If we don’t believe in ourselves, how can anyone else? Persistence pays off!
    We love Brendon Burchard as well! Pure gold here! Thank you for delivering the goods to help us all live on purpose.

  • Jan Shaw

    December 16, 2015

    Great post Vitaliy!! I love your energy…it’s contagious and I love Brendon Burchard. Thanks for sharing his teachings with us.

  • Kenny Santos

    December 16, 2015

    Awesome post. No identity is more important than the others but I resonate with “Deserving” the most.