Law #1 – The Law Of Maximum Registrations
It’s all about how to maximize the amount of people who actually register for your webinar. You have a registration page and there is so many things that you can do to increase your opt-in ratio. The best way to double the conversions and the ROI on your webinars is not to double your webinar effectiveness, it’s to double how many people actually register for the webinar.
You have 5 Seconds To Grab Their Curiosity
If they don’t immediately go in their mind “Whaaat!!?” it’s interesting, I’m curious to learn this, I have this pain and problem and it seems like you can solve it, you got my attention…then you didn’t do a good job on your registration page.
Once you captured their attention, you can then have an opportunity to transform them, educate them, and really be this leader that they have been looking for. Remember their ATTENTION is always the most valuable asset you have, if people give you their attention.
It’s all about a great HEADLINE
Your headline is one of the MOST important elements on the page. It’s what makes or breaks your webinar. It’s the USP of your webinar, the uniqueness that you offer.
I teach in depth here how to craft the title of your webinar, your headline, your hook to pull in leads.
There are many headline formulas that you can use, in fact you can read a blog post of mine where I shared 19 Time Tested High Converting Headline Formulas That Will Increase Conversions On Your Landing Pages And Ads but here are a couple you can use:
Headline Formula #1 – [INCREDIBLY GOOD] WITHOUT [INCREDIBLY BAD]
This is where you juxtapose two very different and sometimes conflicting and incongruent ideas. For example “How to lose 30 pounds in 30 days without exercising” by taking this pill right… People want the RESULT but they don’t want to work too hard for it.
You want to defy conventional wisdom, saying something that goes against what they’ve been told or heard.
Be detailed so they can visualize the outcome vividly.
Example: “How to reduce your body fat percentage by 4% by eating delicious chocolate chips cookies” – people don’t want to deprive themselves of the cookies (that’s bad) but want to reduce body fat (good).
Example: “How to generate 20+ leads a day and sponsor 2-5 people per week without cold calls, chasing friends and family or pestering strangers on the streets”
HEADLINE FORMULA #2 – How I/we/company/person of interest [achieved an awesome outcome] [while burdened with a massive disadvantage]
Here you can show them that they can have their desired outcome achieved even if they are in a situation that it seems like there is no easy solution.
Like for example Nick Vujicic has no arms and no legs but still he is living a rich and abundant life.
Example: “How I Fired My Boss And Made $101,672 Online In 12 Months Starting With $10K In Debt And Poor English” which is true for ma by the way.
Example: “How I got hired as a top consultant in fortune 500 firm without graduating formal high school”
Example: “Dead Broke Burned Out Dad Goes from $10K in DEBT with a Soul-Crushing Job to Earning Over $12,087.50 Per Month Online – Plus Total Job Freedom – in Just 5 Months” – This one is true for me as well.
HEADLINE FORMULA #3 – For the [prospect in pain] how to [live the dream] starting with [low magnitude change/activity/situation]
Example: “For the Busy Mom: how to quickly cook healthy meals your children will love without ever turning on the oven”
All moms are pretty much busy and it will talk to them, they want to quickly cook food that is healthy AND that her children will love, without doing something complicated.
Example: “For Struggling Network Marketer: How To Effortlessly Sponsor 15-30 People Per Month And Make $10K+ Every Month Without Spending Money On Ads”
Law #2 – The Law Of MAXIMUM Attendance or Show Rate
Law #3 – The Law Of MAXIMUM Engagement or Stick Rate
Law #4 – The Law Of The Perfect Offer
This is actually how you can structure your webinar itself so that you will get results, a.k.a sales. In the webinar there’s a lot of things you can do in this area.
One of the most important things you can do is share a story. Start with a real struggle, real pain that you went through.
How did you even got to the situation that was so painful? Share how it was so frustrating and how you finally had an epiphany and you discovered something.
You start teaching them about the mistakes that you’ve made and all the things that you’ve learned along the way. Actually teaching them and informing them and educating them. Showing them and helping them believe what they need to believe in order to accept your solution.
Actually being an expert and showing your expertise in this area. You don’t need to have a boastful bio and spit it off the slide: I’ve achieved that, I’ve made $60,000 in six months, look at me, blah blah blah…
What you want to do is share all of it through a story.
For example: “I remember a time when I was working for $6/hour being a bank teller. It was so frustrating. I wanted to kill myself it was so boring. It was so embarrassing to go, for example, working at the local supermarket and approaching strangers to sell them a visa super card, again for a minimal pay. I barely had money to pay for the rent or to feed the kids, let alone go to restaurants or buy fancy clothes or vacations. Forget about that. We were in debt and money was really tight. You can imagine how I felt when I finally, after working for hours and hours and hours and hours every single day on my online business with no results, how I finally opened an email and saw my first commission on the internet. Then things started to speed up a little bit. Now there’s no one day that I don’t make at least $200 every single day. Some days I earn $5,000+ in a day. But it was not always like that, right? So you want to share a story in a compelling way in a webinar.
Law #5 – The Law Of The Follow Up
When you’re actually done with the webinar, it’s not enough. You want to follow-up with people, send them messages. Let them know this webinar was cool, it was a hit. So many people loved it.
Look at all these testimonials. I posted the questions that I answered on the webinar, here’s the deadline before I remove the replay. Stuff like that. You want to follow-up so the most people will actually see the replay of the webinar.
Make sure you RECORD the webinar.
Follow up message #1 – Webinar was a HUGE HIT!
Click NOW and watch the replay and take action.
Webinars is the best way to market anything online.
If you master those 5 laws – Get the most people to register, get the most people to attend, get the most people to stick through the webinar and actually see the offer and maximize your follow up after the webinar is over, you will get tremendous results with webinars.
If you want to know what platform I’m running my webinars on and what I recommend, this is what I use personally – Webinar Jam Studio
One of the best courses on webinar marketing you can learn is Stefe Jaffe’s Webinar Sales Magic.
I Invite you to attend the webinar – “Learn To Attract Money On Command, Sponsor 16-28 Reps PER MONTH And Sell ANYTHING With An Almost ‘Magic’ Webinar Selling Formula” ==> REGISTER HERE
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