Your leads are literally the lifeblood of your business and in today’s video I’m going to give you 4 tips that will help you generate more leads for your home business. Lead generation should be your #1 focus among everything you do online, because your list will set you free to live life on your terms and fulfill your dreams.
The reason why you are building your branded blog and putting your videos and content out there is to generate leads. Marketing is not about making sales or putting your name out there, it’s all about lead generation. Now why is that so important?
Most people are not going to buy from you right away, the first time that look at something. Usually they need to see it a COUPLE TIMES, do a little research and most importantly TRUST the person who is selling it.
The way you build trust is you provide value, you generate leads and then give them cool training for free to solve their problems, share stories and nurture the relationships with your leads.
When people respect you and look up to you it’s game over, your list is going to be your #1 source of free traffic.
Tip #1 – Never Create A Piece Of Content Without A Call To Action
Anytime you produce a video or create a blog post, always have a call to action at the end of the video. Otherwise it’s a waste of opportunity for you to generate leads.
The best call to action is for them to get some sort of a free training from you and become your leads when they visit your capture page.
Yes you can just tell them to reach to you on Facebook or send you an email, and it’ll be better than nothing but always keep in mind that you want to generate leads that will show up in your autoresponder.
For example if you are creating a video, you can follow a simple 4 step process:
1) Introduction – Introducing yourself
2) Question – asking a question about a problem they are dealing with and invoking curiousity
3) Content and tips – some of your best ideas on a topic
4) Call To Action – To generate leads
It can be literally a simple 3 minute video.
Tip #2 – Have a Branded Giveaway
If you want to stand head and shoulders above everybody else who are using the same capture pages in the marketplace, you gotta have your own lead magnet, your own training, your branded giveaway.
Why don’t you create your own PDF report or better yet 4 part video training series that will show them how to produce a result and give them what they want?
It’s going to position yourself as a leader and the expert in your niche, and you will get much greater results when it comes to converting your leads into sales.
When you show up on the video and put yourself out there, sharing your story, and teaching them something cool, solving their problems, they are going to BOND with you and you will create a tribe of people who love you.
If you really put the time and effort into creating something good, they will want to open your emails and do business with you.
For example I created a 4 part video training series Home Business Bootcamp Training Video Course that will show you how to build your home business in the right way.
Tip #3 – Create Content First And Then Direct To Capture Pages
What most people do is they blast their capture pages all over social media hoping people will opt-in and buy.
Instead of doing that, it’s WAY better to direct people to a piece of content, a video or a blog post where you will give them a reason why they should enter their email and get this thing, what’s in it for them you know. Give them a couple of tips and teach them something cool and then give them a call to action to go to your capture page.
It’s a 2 step process. They get value first, they understand why they want it, and then they go to a capture page to get it.
Tip #4 – Record Your Training And Put It Behind A Capture Page
Whenever you are creating a training, a conference call or a webinar, when you giveaway some cool value, always put it behind a capture page.
I understand that you want to get as many people as possible to see your training. However, it’s much better to generate the lead first so that you will be able to follow up with your leads and it’s much more valuable.
Typically depending on your business model you will get at least $1 per subscriber per month. If you are good it’ll be a couple of dollars per subscriber per month.
4 Tips To Help You Generate More Leads For Your Home Business
A couple of days ago I hosted a webinar with Ray Higdon, who is generating about 3,000 to 4,000 leads a month, about 5 steps to becoming an online authority. It will absolutely help you generate more leads for your business and more than that, it will teach you how to become an EXPERT in your niche, how to have a branded blog, how to create and produce content, how to promote content and much more.
Want To Learn More About How To Generate Leads Online?
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“I help home business entrepreneurs build a 6-Figure online brand with the power of blogging, video and social media”
P.S. Last Chance Today To Watch The Replay Of 5 Steps To Becoming Online Authority Webinar With Ray Higdon It Will Help You With Lead Generation, and my $400 Bonus.
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